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Promotional items
Promotional items, or so-called "three-dimensional advertising" of goods, which companies use to advertise to customers and prospects away. Ordinary Promoational items are calendars, pens and lighters.
Unlike other promotional measures will be promoted by the promotional items gladly accepted. According to recent study GWW-advertising looking for more than 76 percent of respondents on promotional items. The market for promotional items is very large and ranges from low stray items in the lower price segment up to high-quality customer gifts.
As a rule, on promotional items a logo or other advertising message upset this material, depending on the different techniques used on plastic is often pad or screen printing is used on metal surfaces is Läsergravierer or Frässgeräten engraved or chemical processes etched.
When placing the logo is often necessary, the corporate identity of the advertising firm observed.
Tax can per beneficiary per year and 35 euros (as of 2008) set down. In this amount are the sole responsibility for Konst Promotional and not the cost of shipping and packaging included.
To deduct the tax deductibility to leave, all recipients will be named.
In Switzerland, for example, accounts for these limitations completely.
How do promotional items work?
Anyone who receives a gift, feels forced against the bringer obliged to reciprocate. This has already Robert Cialdini in his famous book "Influence" is shown. His studies show that this effect is not one time then subsides when the person about this phenomenon is clear. Robert Cialdini calls this natural human behavior of the reciprocity. The rule is: Give back the other, what you've received from them. The rule held by all classes, cultures and societies to vote. If only, without anything to the effect and return applies everywhere as selfish, greedy and ungrateful.
Free or worthless
Consider the following experiment, which is by Prof. Dan Ariely in the U.S. had carried out. There are a wide audience a high-quality chocolate for € 0.99 and a cheap candy offered for € 0.10. 73 percent of respondents have opted for the high-quality chocolate decided. In the second step one has the unit price reduced to € 0.10. The high-quality chocolate now cost € 0.89 and the cheap candy was now free. Now have 69 percent of respondents to the cheap chocolate decided.
Why?
It is the nature of the people, to avoid losses. Weigh in deciding against Voteile cons, gains against losses. For a free gift, it seems, you get the feeling, nothing to lose and it can therefore be.
In another study, Prof. Daniel Kahneman showed that when one owns things, it tends to estimate higher. Thus, at a lecture in the U.S. all students distributed cups as a gift. At the end of the event was the students offered the cups for sale. On average, they were ready from $ 7 to sell the cups. Another audience was then asked to choose between a fixed amount or a cup to choose. In this case the students were already at $ 3 from the cup may be dispensed with.
Abstract:
Even through the gift is merely an interested by the sense of reciprocity, to retaliate. Did he use the promotional items in his possession, so he appreciates him highly and he wants to be not so quick disconnect.