Promotional gifts are very important for customer loyalty. With gifts you show your customers and business partners that they are not forgotten, that you respect and appreciate them, that you think of them and give them your attention.
Whereby: It is not that easy to bind customers with promotional gifts. The presents should be original and of high value. Everybody should own a ballpoint pen by now and have received it as a boring promotional gift. However, there are many occasions, such as Christmas or birthdays, where you can distribute creative giveaways.
Promotional gifts affect the relationship with the customer
In the end, beautiful and special promotional gifts have a positive influence on the business relationship. Because it's not for nothing that "Good gifts preserve friendship". Your customers know exactly whether the promotional gift is "off the peg" or was designed and prepared with love.
But a gift is not always a gift. It has to fit the respective customer and industry. For example, a financial institution could present its customers with a chocolate gold bar as a promotional gift. From a recording studio such a gift would be more than inappropriate. There perhaps chocolate CDs would be better suited as a promotional gift.
If you have any questions or need inspiration for your perfect promotional gift: Talk to us, we look forward to hearing from you!