Easter is approaching
Chocolate Santa Claus, fine marzipan chocolate or almonds in a cocoa coat are also popular sweets at Christmas, in addition to the festive feast. But if you have just eaten the last delicacies, as a marketing manager in a company you have to think about Easter again.
After Christmas, Easter in particular is a special event for chocolate lovers. Even then, confectionery made from soft-melting chocolate is still very popular here. There are no limits to the variety of snacks on offer. In addition to traditional Easter eggs and bunnies, the hidden nests also contain chicks and cockchafers from the sweet mass. Last year, almost 23 tonnes of chocolate were processed into coloured eggs nationwide, and a further 13 tonnes were used to produce Easter bunnies.
Also in time for Easter time Schokologo will create creative promotional gifts in the next weeks. A beautiful give-away, for example, is the company logo embossed in a flat egg relief with Easter motifs. A chocolate egg made of milk chocolate, dark chocolate and white chocolate can also be printed with your own emblem on one or two sides, with great attention to detail. The exclusive praline box made of handmade truffle eggs and the personalised chocolate logo in egg shape also looks particularly elegant. Already available in small quantities from a quantity of 50 boxes, the gifts are ideal promotional gifts for special customers. For a small Easter greeting by post, the combination of an appealing Easter card and the logo in egg shape is also suitable. So you can surprise the recipient with individually designed advertising material and sweeten Easter for him.
Chocolate gifts for customers at Easter
Now the fasting time is over and in the last days it was possible to feast again. Because Easter and chocolate belong together like summer and sun. This year, German confectionery manufacturers processed around 22,800 tons of chocolate into Easter eggs. They formed Easter bunnies from a further 13,200 tons of the sweet mass. But there were also chicks and cockchafers made of chocolate, which are also booming at Easter.
But already the next occasion is approaching to score with a tasty surprise: May 8th is Mother's Day. Before chocolate gifts established themselves, flowers were popular on Mother's Day. The inventor, Anna Jarvis, distributed white carnations in front of a church in 1907 on the occasion of her mother's death. In about 70 countries a special day of honour is dedicated to mothers today. The date and the way of celebrating varies a lot. In the German-speaking world, Mother's Day is traditionally celebrated on the second Sunday in May.
A combination of chocolate logo and bouquet of high-quality, delicious chocolates remains excitingly beautiful and fresh for a long time. An ideal promotional gift to remind loyal customers of Mother's Day. By the way, Anna Jarvis also preferred individual gifts for Mother's Day, e.g. made of chocolate.
Surprise with personalised chocolate Easter gifts
Whether in a private or business setting, it is no longer easy to meet or exceed the expectations of Easter presents today. Especially with customer gifts, good intentions count for nothing more than an uninspired gift. It can be embarrassing in a hurry. Or do you dare to give your long-standing regular customers a personalised ballpoint pen at Easter? I don't think so. If already individually arranged, then it should be also an unusual gift with success warranty.
Which means: To meet the mass taste with an individual touch. What sounds paradoxical and like squaring the circle suddenly seems quite natural when the solution word has been found: chocolate. And not just any chocolate, but personalized chocolate. On the one hand, there are very few despisers of food who would reject a piece of chocolate, and on the other a custom-made chocolate gift does not take as much space away as the 150th ballpoint pen. Or calendar.
But when is personalised chocolate really individual? The classic giveaways with a chocolate logo are more suitable as giveaways for trade fairs and events than as a valuable Easter gift. A standard chocolate bunny with a logo printed on aluminium foil with a mainstream Easter motif may be satisfactory if the chocolate tastes good, but should not have too lasting an effect. It should be at least a small Aha-effect already.
And this is where the special Easter forms come into play. Schokologo, for example, offers compact chocolate egg halves which, with the logo embossed on the chocolate and/or an Easter greeting, make a far greater impression on the customer than a printed package alone could. Just a brief mention: We make the chocolate ourselves, handmade according to an original Belgian recipe, which adds to the special note of the present. And if a personal word is desired, we can also help: With our chocolate card at Easter. In addition to high-quality greeting cards, embossed flat Easter eggs made of chocolate ensure a successful Easter holiday at which customers can feel valued and not lovelessly presented.
The color code of the Easter eggs (and why you should favor the chocolate logo brown)
In modern business life, brown is the new trend colour at Easter. For example, our engraved chocolate eggs with logo make an extraordinarily good impression on customers and business partners as a high-quality promotional gift. Easter is celebrated in the families a little more colourfully, which leads directly to the following question: Why are Easter eggs colorful? Because of the children and a festive Easter atmosphere. The origin of the colourfully packaged chocolate eggs and coloured Easter eggs, which nowadays give much pleasure to young and old, lies in a combination of Christian symbolism and pragmatic necessity.
In early Christian times, not only the cross, but also the egg was regarded as a sign of the life and resurrection of Christ. That's why the eggs were mostly coloured red at that time, because it stood for love and blood. But eggs with other colours were also associated with certain desires and hopes. Thus yellow stood for the desire for wisdom and enlightenment, green for youth and innocence and orange for strength, endurance and ambition and finally for purity. The fact that there was any dyeing at all has to do with Lent: Since no eggs were allowed to be eaten either, the eggs were painted and made durable with it.
Schokologo recommends: Brown, silver and gold are the colors of the Easter season
Which is astonishing at first glance when it comes to the choice of colours: Brown missing. This is perhaps not only due to the fact that chocolate was not invented in early Christian times, but is more related to the fact that the combination of the colour brown with "mother earth" had a pagan aftertaste.
By the way: We also like the colours gold and silver very much at Easter. What's the matter with you? Because they fit so perfectly to our chocolates and as embossed packaging they underline the noble impression that our chocolate gifts make.
Easter bunnies and Easter eggs with freshness guarantee
There is a persistent rumour that the big chocolate producers melt down unsold chocolate rabbits and Easter eggs and sell them as Santa Clauses again at Christmas. Two reasons speak against this accusation: Firstly, the food law and secondly, the fact that the industrial chocolate manufacturers are already asking the traders exactly six months before Easter how much Easter bunnies & Co. will be purchased. And after the data has been collected, the calculated production begins - which is of some relevance for the customers, because this means that most Easter chocolates in supermarkets have a long shelf life, but are not really fresh.
Tailor-made production of chocolate gifts = promise of freshness
Medium-sized chocolate companies, which like Schokologo produce handmade and tailor-made B2B chocolate gifts, are far more flexible and can therefore score points with a freshness guarantee that the industrial competition cannot offer for logistical reasons alone. The precise dispatch of fresh chocolate is even part of Schokologo's business model: for example, companies can order partial deliveries. If, for example, you want small chocolate logo Easter eggs as a giveaway for a trade fair and only want to give your employees the same present three weeks later, you don't have to store the chocolate, but split a large order and receive the freshly produced chocolate logo chocolate at the exact time you want.
One question has yet to be answered: So what happens to the unsold chocolate Easter bunnies? Since the overcapacities - not least due to the chocolate and gift boom at Easter - are manageable, most Easter chocolates end up on the displays for special offers just one week after the party and are sold at discounts of up to 50 percent.
Easter is the new Christmas
This raises the question not only for companies whether customers, employees and business partners should be presented with presents at Easter, but also with what. Office materials as Easter advertising gifts are more likely to be received with a frown as they have no relation to Easter as an occasion. On the one hand, we recommend a personal and cordial greeting and, on the other hand, a gift corresponding to the business relationship with which, in case of doubt, you would rather surprise positively than disappoint.
With our high-quality chocolate cards for Easter we offer you an individual greeting as well as a delicious Easter egg bar engraved with your logo as a chocolate gift. With this combination of pleasure and personal words, you are guaranteed to gain the desired level of attention.
We also go innovative ways with our more special Easter gifts. The compact chocolate egg is wrapped in aluminium paper designed according to your wishes and cuts an excellent figure as an eye-catcher. For the connoisseurs among your customers and business partners we have our handmade truffle eggs with an Easter chocolate logo in the offer that you as a wine gift can still additionally refine. Our Baumkuchen with engraved chocolate logo Easter egg is particularly suitable if you are convinced that the recipient has already been sufficiently presented with conventional Easter eggs.
Since Schokologo produces and designs the chocolate giveaways and gifts on site, we are of course always open to unusual ideas - and would be happy to advise you if you are still in the planning phase for Easter. Please do not hesitate to contact us, we are looking forward to your inquiry!